Figure out what to charge for every service from your real costs, then turn it into a price list that looks professionally designed. Ready for your wall, website, or Instagram in five minutes.
Build my price list, freeEverything stays in your browser. Edit any number and the prices and preview update instantly.
| Service | Hours | Supplies $ | Price |
|---|
Classic is free with a small watermark. Pro unlocks every design, size, your logo and colors.
Photographers routinely undercharge because they count only shoot time, forgetting editing, travel, gear, and admin. Enter all the hours behind each package and this calculator shows the price that actually pays you, then lays out a client-ready price guide.
Cost = (hours × your hourly pay) + supplies + travel. Price = cost × (1 + overhead) ÷ (1 − margin), rounded up to the nearest $5 (or $1 under $20). Add-ons skip the travel and setup charge, since they ride along with a main service. Every input is yours to change, so you can see exactly how each assumption moves your prices.
Count every hour behind a package, multiply by your target rate, add gear, software, and insurance costs, then add profit margin. Packages beat hourly pricing for most clients.
A price guide filters out poor-fit leads and saves you time. Publish starting-at prices and invite inquiries for custom work.
Track real hours for a few jobs, then use the average as the default. Raise it for packages with large image counts.